Source: Syngenta news release
In 2019, Syngenta’s in-field demonstration platform will have 80 site locations across North America, an expansion from 2018. The enhancement, covering both Grow More Experience and Agronomy in Action locations will allow the company to reach more customers and present more custom experiences for attendees.
“Extremely strong attendee response and the success of our Grow More Experience and Agronomy in Action site outreach has led us to enhance existing and establish new site locations,” says Grant Ozipko, Head of Technical Services. “With these enhancements, more growers and industry partners can gain a localized and personal experience at the events, where we showcase our products and agronomic expertise.”
At each Grow More Experience and Agronomy in Action site event, visitors will participate in an immersive and interactive experience. They can step into the field to touch, see, dig and gain a deeper understanding of products, including competitors’, and agronomics that can maximize yield. Visitors also benefit from access to agronomic experts well-versed with tips, recommendations and localized solutions. Additionally, visitors can gain a better understanding of product pipelines that have risen from the commitment by Syngenta to accelerate innovation to address the growers’ increasing challenges.
Grow More Experience and Agronomy in Action site attendees will not only receive a localized experience, they will also impact their local community. Syngenta will donate $5 to the site’s local FFA chapter for every site attendee who registers onsite with a valid, personal email address.