Nemisis Tractor Line Launched By Versatile

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Farm Equipment magazine reports:

Versatile introduced its new Nemesis tractor lineup to dealers at its dealer meeting held Feb. 20-21 in Scottsdale, Ariz., and Farm Equipment magazine was on hand for the unveiling. The series, launching in the 175-210 horsepower range, is a more fully featured offering aimed at capturing a new segment of mid-range customers. The series will have a limited spring production and full production is expected in the fall.

The Nemesis series is designed and built in Winnipeg, Man., and is rolling out in 4 phases. The first two phases will include models in the 175-210 horsepower range with a fully electronic synchro/powershift transmission and the next two phases will also include models in the 175-210 horsepower range, with CVT transmissions. Additional models up to 250 horsepower are planned.

The Nemesis features one of the largest cabs in the segment, a Cummins QSB6.7 (Tier 4 Final/Stage IV) engine. Alo loaders will be offered.

“The Nemesis represents a new design direction for Versatile and you’ll see this design spread across future product models,” Adam Reid, Versatile’s vice president of sales and marketing, said at the meeting.

Marat Nogerov, who took over as president of Buhler Industries (Versatile’s parent company) last fall, told Farm Equipment, “It’s a new page in our history – a new product for a big market.”

The name Nemesis comes from the Greek goddess of vengeance, with the tractor signaling Versatile’s commitment to customers after suffering the largest losses in the company’s history in 2018.

“This tractor represents something new. We want to reclaim our old customers and attract new customers to the brand. We want to be a thorn in the side of our competition that has underestimated our dedication, underestimated our drive, and, in many cases, underestimated our dealers,” Reid told dealers.

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